Another View: Prepaid cards are beneficial for Iowans who are ‘unbanked’
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AT&T to launch renewed Cricket prepaid brand in Q2
Article from FierceWireless:
AT&T Mobility (NYSE: T) plans to launch an upgraded version of the Cricket prepaid brand in the second quarter, according to AT&T CFO John Stephens. AT&T closed on its $ 1.2 billion acquisition of Leap Wireless’ Cricket brand, and its 4.5 million customers, last month.
Speaking on the carrier’s first-quarter earnings conference call, Stephens reiterated AT&T’s plans to be “aggressive” in the prepaid market using the Cricket brand on AT&T’s LTE network. He said AT&T will give Cricket a “national presence” with 3,000 distribution points across the country and will focus on simple plans and affordable devices.
AT&T is also taking advantage of the spectrum it got from Leap and is putting the carrier’s unutilized PCS and AWS spectrum to use in its network immediately. Stephens said that process is not really going to require a lot of capital investment. The real pressure on capital expenditures will come next year as AT&T shuts down Leap’s legacy CDMA network and converts Cricket customers to AT&T’s…………………continues on FierceWireless
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